Aditya Bhat is an entrepreneur a marketing consultant, a public speaker, a professor, and a creative content developer. He heads Jio Studios, which is a part of Reliance Jio, arguably one of the strongest brands in India. He is best known for JioDhanDhanaDhan, the campaign which created the maximum top of mind recall amongst other 88 brands advertising around that time. He has also been the brain behind some of the most organically viral videos on the digital platform, which spoke about social issues. He has spent over 8 years in the Media and Entertainment Industry (5 years as a part of the Star TV marketing team and 15 months heading nonfiction & events at 9X).